Professional Experience

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Owner & Chief Creative Officer  |  A.J. Schreiner Spirits  |  2/23–Present

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Launched AJ Schreiner Spirits alongside my co-owners—creating a brand inspired by pre-Prohibition craft and reimagined through a modern lens.

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Created a storytelling-driven brand ecosystem and visual system that spans packaging, website, digital, social, content and experiential touchpoints.

 

Acted as a one-person creative department, overseeing all strategy, design, content, and execution across digital, print, web and physical brand experiences.

 

Designed and produced packaging, labels, merchandise, event displays and print collateral to reinforce the brand’s heritage and visual consistency.

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Designed and built the company website to reflect the brand’s speakeasy-inspired, Pre-Prohibition roots—shaping story, voice, and visual identity through intentional layout, period-informed styling and immersive user experience.

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Curated, art directed, and edited product and lifestyle imagery to create cohesive visual content for marketing, social and e-commerce. 

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Developed and executed content strategy across social channels, email, and web—establishing a consistent visual identity and voice while creating and managing calendars, driving engagement and supporting brand growth.

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Directed creative execution for events, pop-ups, tastings, and collaborations—including signage, promotional materials and environmental design.

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Managed vendor relationships for label printing, bottling, packaging, merchandise, distillery production, and distribution—ensuring brand consistency, production quality and on-time delivery across physical touchpoints.

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Continuously evolved the brand through trend research, creative experimentation, and exploration of new tools including AI-based ideation and visual development.

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Associate Creative/Design Director  |  Blue Chip  |  9/18–Present

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Clients: P&G, Frogtape, Gallo, Lipton Hard Iced Tea, Molson Coors, Bausch + Lomb, Lumify, Daisy, Alexia, Merrell, Fisher Nuts, Orchard Valley Harvest, Ecowell, Screamin’ Sicilian and Sartori

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Directed a creative team in a fast-paced agency setting—providing mentorship, performance feedback, and career development. Conducted reviews, managed PTO and time tracking, and fostered a culture of growth, accountability and creative excellence.
 

Led cross-functional and multidisciplinary teams of up to 15 on key client projects, delivering hands-on creative direction and thoughtful design feedback to ensure consistency, originality and brand alignment.

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Drove creative growth and elevated the trajectory of clients—most notably P&G—by raising strategic and visual standards and helping push the work to new levels of clarity and thoughtfulness.

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Partnered with Creative Directors to execute omni-channel campaigns, translating strategy into cohesive creative across digital, print, social, in-store and experiential.

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Presented design concepts and creative ideas to clients and internal teams—clearly articulating rationale and aligning execution with business and brand goals.

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Planned and art directed photo and video shoots from concept through delivery, ensuring strong storytelling and production quality.

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Executed and oversaw image retouching to maintain consistency, polish, and alignment with brand standards across creative assets. 

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Reviewed, quality-checked, and prepped deliverables for release—ensuring files were mechanically sound and production-ready across layout, typography, resolution, color, copy flow and technical specs for print and digital.

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Contributed to animation work for digital and social assets when appropriate.

Spearheaded the integration of AI-generated imagery into the creative department, embedding new tools into workflows and launching a shared resource hub to encourage experimentation and knowledge sharing.

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Collaborated with resource managers to improve project planning, introducing a new hour-allocation model that enhanced bandwidth forecasting and team assignments.

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Maintained and shared fluency in design trends, tools, and production practices to support team growth and ensure compliance with agency standards.​

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Founder & Creative Director  |  Sabrina Fraley Creative  |  6/17-Present

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Provide art direction, creative strategy, and branding services for entrepreneurs, start-ups and small businesses across industries.

 

Specialize in building visual identities from the ground up—including logo design, color systems, typography and brand voice development.

 

Design intuitive, modern websites with a focus on storytelling, usability, and conversion—offering full creative direction and front-end design.

 

Partner closely with clients to uncover their vision, clarify their message, and bring their ideas to life through design that feels both personal and professional.

 

Guide first-time founders through the creative process—offering strategic insight and confidence-building support as they launch and grow their businesses.

 

Manage all aspects of the creative process independently, from discovery to delivery—including timelines, feedback rounds and final production.

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Designer  |  The Integer Group  |  7/15–6/18

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Clients: Kellogg’s, Kashi, Bear Naked, Pop-Tarts, Cheez-It, Pringles, Keebler, 
Stretch Island, Red Robin, P&G, Gillette, Venus, Mars/Wrigley, Snickers, Skittles, Starburst, M&M’s, Juicy Fruit Gum, Orbit Gum, Olay, Duracell, Febreeze, Naked Juice and Dollar General. ​
 

Managed brand-specific design teams, assigning work and providing clear direction on creative, brand standards, timelines and production specs.

 

Drove end-to-end creative execution on high-volume client projects, delivering across all phases—from ideation to production.

 

Designed and refined print-ready artwork with precision in typography, layout, image resolution and color.

 

Developed and prepped digital assets for handoff, applying strong knowledge of web design, UX and development requirements. 

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Designer/Digital Artist  |  Crispin Porter + Bogusky  |  10/11–7/15

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Clients: Old Navy, Grey Poupon, Kraft Macaroni & Cheese, Jell-O, Velveeta, Coke Zero, Domino’s Pizza, Fruit of the Loom, Triscuit, Infiniti, Aspen Dental, Hotels.com, Applebee’s, and Paddy Power.

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Collaborate with creative department to take projects from concept to completion, work consistently upholding the highest standards for high volume clients in an extremely fast paced, quick turn, environment.

 

Lead Junior Designers in project completion focusing on agency guidelines, brand identity, design specifications, while providing creative and project feedback and guidance.

 

Create and evaluate artwork, fine tune deliverables, understand and execute typography in greatest detail, analyze image resolution, color profiles, and other file specifics for print and digital file production.

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Work with and understand web design/development standards, languages and requirements for digital executables. Create banners, web based application design, and other web elements then complete prep and optimize for development.

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Engineer, design, and build tangible materials such as hard/soft cover bound books, various packaging, client leave behinds, vinyl applications, screen printed materials, installations, life size characters, and any other products we could dream of, to create the most valuable experience for our clients.

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Freelance Designer  |  ViTRO  |  7/10–10/10

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Clients: Clarisonic, Asics, Pei Wei, Price Pfister, Bolle, Kyocera, Cobra Golf, PF Chang’s, and Alaska Communications.​

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Intranet Specialist  |  Beam Global Spirits & Wine  |  6/01–1/10

(Promoted from Information Systems Specialist in 2006)

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Brands: Jim Beam, Maker’s Mark, Courvoisier, Canadian Club, Sauza, Cruzan, Laphroaig, DeKuyper, Knob Creek, Absolut, and other spirit & wine brands.

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Evaluate, design, and maintain corporate communication vehicle to promote communication between departments, file collaboration, corporate training, and align goals within the company.

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Develop and manage interactive media such as the virtual library, Portfolio Guide, interactive recipe site, and blogs.

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Design graphics for digital and print collateral including booklets, brochures, table tents, recipe cards, technical guides, posters and other media.

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Photograph products and conference speakers and edit images for print and web material, conference displays, signage and other future image usage.