High in awesome. 
Not sugar.

Client  High Key 

 

Challenge

HighKey spikes at Mass and Food in January,
but leaks to Club in February. We need to get new purchasers into the brand through Mass and Grocery.

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Solution
Created a media plan for HighKey running during Jan/Feb 2023 at Target, Walmart & Kroger that utilizes the “New Year's Resolution” timeframe to increase awareness, drive sales and bring new consumers

into the brand.

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We also created posters(bottom) as a gift to the client.

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