CHANGE IS REFRESHING, OBVIOUSLY

Client  Lipton Hard Iced Tea

 

Challenge
Consumers love Lipton but often aren’t aware of Lipton Hard Iced Tea, leading them to choose competitor brands in the crowded RTD category. Hard tea moments are typically spontaneous and unplanned.

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Solution
As one of four quarterly campaigns, this program showcased Lipton as the most authentic hard tea in a category of fakes. We tapped into spontaneous fall events that capture the spirit of the season, providing consumers with effortless solutions to enjoy everything they need—no planning required.​