Take a hike

Client  Merrell 

 

Challenge
How do we partner with a leading sports retailer to see the value of hiking as a growth opportunity?

​

Solution
We created a digital first integrated marketing program to spark a movement with consumers to “Take A Hike” with Merrell and introduced new “fast hike” products with Dick’s Sporting Goods, the pinnacle sports retailer, to reach new-to-outdoor athletes.

​

Results

• “Take A Hike” was our best custom retailer program, driving sales growth of 43%

• Exceeded sales goals by 25%.

• Exceeded engagement benchmark by 141%

• Exceeded video benchmark by 81%

​

Awards

EFFIE
2022 Gold Commerce & Shopper in the
Single-Retailer category

​