unleash 
your inner
super fan 

Client  P&G + Publix 

 

Opportunity

To get multicultural shoppers at Publix who have a head for saving and heart for experience to
buy their favorite P&G products at Publix
stoking rivalries to help shoppers and their communities be at their best.

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action

We formulated a comprehensive multimedia strategy coupled with our MLS partnership and an enticing offer, strategically targeting multicultural shoppers. The objective was to not only foster their participation in embracing their inner fandom alongside our players, but to stimulate in-store sales through this engagement while learning about and having some fun with our players.

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